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Eliminate The Dress Drama & Vow To Be Chic

As a bride, finding the right dress is stressful enough…but what about finding the right outfits for all of the other events surrounding the wedding? Bridal shower, rehearsal dinner, the reception…all events where a bride wants to look her absolute best.


If you find yourself stressing over attire for your wedding events now you can stress-less because
Vow To Be Chic is here to help! An innovative e-comm site solely dedicated to helping brides and their bridesmaids find fashionable designer looks for less, Vow To Be Chic  gives the bride and her bridal party the option to rent high-end designer fashion for a fraction of the price. Clients can pick from designers such Pamella Roland, Monique Lhuillier, Theia and Cynthia Rowley.

Blackbride.com caught up with CEO and Founder of Vow To Be Chic, Kelsey Doorey to get the scoop on her company and how she and her team are helping brides everywhere...910125navyf

What inspired the website?

I was in a destination wedding and traveling with my male friend who was also in the wedding. After we landed at the Denver airport, he popped into a tux shop..10 minutes and $100 later - he had his tux for the wedding. I spent $300 on my dress, $100 on alteration, and 4 hours driving around town to bridal shops and tailors. I realized right then, that there had to be a better way!! Men had been outsmarting us for decades and I needed to do something about it.

What are the normal price points for a look on the site?

All of our bridesmaids dresses rent for under $100 and Little White Dresses for the bride start at $50.

What advice would you give a bride who wants to rent dresses for her bridesmaids?

Your friends will love and appreciate that decision! Being a bridesmaid is an expensive honor and 84% of bridesmaid dresses are never worn again– yet they spend $300+ on this dress, not to mention what they spend on gifts, parties, travel, etc. As a bride, saving money is a gift that you can give to your friends, while not compromising the quality and look that you are seeking. Renting bridesmaid dresses (especially with Vow To Be Chic) also offers brides so much more flexibility with designers, colors and styles within an affordable price range. My advice to brides would be work with the Vow To Be Chic Bridal Stylists who help pull together the look and bring your wedding day vision to life. They have great expertise, style and ideas to make sure that your day is everything you could ask for.

How do you see Vow To Be Chic standing apart from other dress rental companies like Rent the Runway?

We are specifically focused on Brides and Bridesmaids. We have Bridal Stylists on hand to assist with such an important day that we treat each person as if it is our own wedding. Our Stylists work with the bride to help curate the color and styles of the dresses. We have a white glove service for both our brides and bridesmaids as they go through the process as well as an interactive platform where brides and her bridesmaids can easily communicate throughout the whole process. VTBC is also the only company to rent designer specific bridesmaids dresses, so if you want the dresses of your Pinterest dreams, we've got you covered.

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How do you see Vow To Be Chic changing the way brides and their bridal parties prepare for weddings?

The Vow To Be Chic Team is here to make the wedding planning process easy, affordable, stylish and convenient. The bride is able to have the gorgeous designer bridesmaid dresses she wants, while her bridesmaids save hundreds of dollars by renting them. We know that brides have a long list of things to do while wedding planning, on top of everything else in her life, so we are here to take this task off her plate. For both the bride and bridesmaids, we are saving them time and stress. It is a very expensive honor to be a bridesmaid.

What is next for you and the brand?

We continue to focus on making the process simpler, smoother and more efficient.  We recently launched a new bridal ecomm shopping platform which makes the checkout process for a bridesmaid very easy. In just 10 minutes they can be done! Our brides and bridesmaids are raving about this! At the same time through the platform, our brides can monitor and manage where each of their bridal party members are in the process. We will be launching some exciting brand extensions soon - so stay tuned!!

Vow To Be Chic is currently offering our blackbride.com readers $10 off their Little White Dress rental. Visit Vow To Be Chic and use discount code: BBMAG16. Terms and conditions apply*

*Cannot be used in combination with any other offer. One coupon per person. Order must be placed by12/31/2016.

Whitney Parker

Whitney Parker, is the Fashion Intern for Blackbride.com and Black Bride Magazine. Whitney is also the creator of the millennial lifestyle blog 87|Magazine. Follow her on Instagram and Twitter @iamWhitn3y.

Whitney ParkerEliminate The Dress Drama & Vow To Be Chic

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